Hayy: Cinema Competition

Registration for the Hayy Cinema competition is now closed.

Competition Outline
Art Jameel hosted an international design com­petition for the design of a cinema space within Hayy Jameel in Jeddah, Saudi Ara­bia. The complex, which is currently under con­struction and due for completion in winter 2020-2021, will be the first of its kind in Saudi Arabia. The cinema, an independent picture house, will showcase local and international films, positioning itself as the first independent cinema in Saudi Arabia.

As a bespoke independent picture house in Saudi Arabia, the space is positioned to be unique in programme and design, and to invigorate a thriving cultural scene in Jeddah. It will stand out within a truly remarkable complex of social and ar­tistic exchange. The timing of its launch boasts significant and symbolic importance as part of the Kingdom’s 2030 vision, in promoting cultural initiatives. Critically the es­tablishment of the cinema reflects the values of Art Ja­meel in supporting artists and the creative communities it serves.

Scope and Objectives
The scope was to curate the experience of going to the cinema, exploring innovative ideas and ad­aptations that determine our impressions. Design proposals worked to a prescribed space within Hayy Jameel, and were challenged to assume the role of architects and interior designers in de­livering turnkey design proposals for a complete­ly fitted cinema space. Concepts presented are immersive renditions of spatial layouts, materiality and technical compliance. Designers are encour­aged to explore benchmarks for energy efficiency, and for sustainable and ethical procurement.

The aim of the competition was to award the winning design team, with a contract for the detailed archi­tectural and interior design turnkey development of the developed scheme. The design team will then supervise the construction of the developed scheme by coordinating with the wider project team.

Competition Overview

• The winner was awarded $15,000 + contract
• Second place was awarded $10,000
• Third place was awarded $5,000


Wael Al Awar is the principal architect and founding partner of award-winning waiwai design, an international architecture, landscape, and urban design office based in Dubai and Tokyo. Born in Lebanon, raised in Europe, and trained as an architect in Japan, Wael founded ibda design in Dubai in 2009. waiwai design was selected by Architectural Record’s 2018 Design Vanguard as a top emerging architecture office in the world, and has won numerous international awards.

Faisal Baltyuor is CEO of the Saudi Film Council (SFC), a government body with a mandate to develop a vibrant film industry in Saudi Arabia. Baltyuor has extensive experience in film and media production. Prior to his role at the SFC, he worked as a director and producer in Australia before moving to Saudi Aramco’s King Abdulaziz Center for World Culture (Ithra) where he headed Ithra Cinema and film initiatives including the local and international screening and production programmes.

Butheina Kazim is co-founder of Cinema Akil, the first independent picture house in the Gulf, programming films at its flagship home in Alserkal Avenue in Dubai and via its nomadic cinema across the UAE. Cinema Akil is a member of the Network of Arab Alternative Screens. As a Fulbright scholar, Kazim gained an MA in Media, Culture and Communication from New York University; she has worked as a producer, both independently and with Arab Media Group and Dubai Media Incorporated, and contributes regularly to international film juries, festivals and publications.

Ippolito Pestellini Laparelli joined OMA in 2007 and became a partner in 2014. Ippolito’s work at OMA/AMO has a focus on research and curation, scenography and preservation; projects include the renovation of Kaufhaus des Westens (KaDeWe), Berlin; the transformation design of the 16th century Fondaco dei Tedeschi, Venice; and scenography for the Greek theatre of Syracuse in Sicily (2012). Among many major exhibitions, Laparelli curated Monditalia at the 2014 Venice Architecture Biennale; Panda at the 2016 Oslo Triennale; and co-curated Manifesta’s 12th edition (2018) in Palermo. Ippolito teaches at the Royal College of Arts in London and at TU Delft in the Netherlands.

Competition Requirements

  • All floor plans
  • Diagrams indicating the designer’s intent as deemed necessary by the competitor
  • Conceptual mood boards
  • Furniture layout plans
  • 4 Interior Elevations of the cinema space
  • 2 interior Elevations of the entry space
  • A minimum of 2 sections
  • 1 Interior 3d render of cinema space
  • 1 Interior 3d render of cinema entry space
  • Material palette and details
  • A project description text file (500-1000 words)
  • A design area summary sheet list listing the number of seats acquired, and any amenities that are provided with the area in (m2)
  • The design should comply with the local requirements and laws and regulations of the Kingdom of Saudi Arabia.
  • Technical and Financial booklet
Relevant Documents (click to download)
– The Competition brief (pdf format)
– Technical Guidelines (pdf format)
– Hayy Jameel Drawings (pdf format)


Register to Enter

Registration deadline: 22nd March 2019

Thank you for your interest in the Hayy: Creative Hub Cinema competition. Registration is now closed. Any queries should be directed to: hayycinema@artjameel.org

Q: What are the requirements to enter?
A: You need to be a registered design practice to register. Upon signing up to register, you will be asked to confirm your registration status as a practice/ company.

Q: When is the registration deadline?
A: The deadline for online registration is the 22nd March 2019

Q: Where do I submit my queries?
A: All queries should be emailed to hayycinema@artjameel.org. When submitting your queries by email. Please do not disclose your unique ID number.

Q: How do I register?
A: Registration is easy and straightforward. You need to fill the online registration form with all the required details. Upon registration, you will receive an automated email with your unique ID number.  The ID number is a unique registration code to be used as required to ensure anonymity

Q: How can I get 2D CAD information?
A: All relevant 2D CAD information can be downloaded from above, under the competition material

Q: What are the required deliverables?
A: The deliverables are clearly listed in the competition brief, which you are able to download. You are requested to adhere to the listed deliverables and not produce more than what is required.

Q: Do we need to work within the prescribed space? Or can we demolish walls and expand?
A: The scope of the competition is strictly confined to the parameters of the cinema space outlined in the brief and listed in the floor plans. The competition calls for the fit out of the current space.

Q: How do we submit the competition material?
A: Submission details are outlined in the brief. Both digital and hard copy submissions are required. Digital submissions are saved under one zipped folder labelled with the assigned ID number, and are emailed via we-transfer. Hard Copy submissions are to be sent by courier to Art Jameel.

Q: Can we submit multiple concepts?
A: No we require a single concept to be presented. The requirement is to deliver a well considered and studied concept. Multiple concept entries will not be eligible for qualification.

Q: Are there any restrictions or limitations?
A: We do not wish to limit your creativity. All necessary design guidelines are presented in the competition brief. All proposals should respect the local customs, and adhere to local regulations and legislation.